It's Taco Time!

Listen, I know what all of you are dying to know- "Did you go get your free taco at your local participating Taco Bell between 2 and 5 PM today?"

The answer is no. I seriously thought about it, but then I remember just how disgusting Taco Bell really is.

Having said that, I really think that this is one of the most brilliant marketing moves I have ever seen. In case you haven't heard, Taco Bell is giving every American a free taco because someone stole a base in the World Series.

My first reaction was "Wow- that's a LOT of tacos! How can they afford it?!" Well, the tacos were only available on a Tuesday afternoon between 2 and 5 PM. I would say that knocks out at least half of America right there. I'd also assume that at least half of those that don't have jobs that keep them from visiting seedy restaurants in the late afternoon have no clue about this promotion. We're down to 1/4 of the country now. Realistically, I would say that only 1 out of 10 non=working Americans that had heard about the promotion really plan on going. Just like that we are down to 1/40th of the country. I seriously doubt even that many people show up.

They are still spending a lot of money on free tacos, but this is a brilliant move for Taco Bell. No one goes to Taco Bell for just a taco, right? You gotta have a coke or pepsi, or whatever your beverage of choice is. The drinks actually cost more than a regular beef taco does. So, assuming that there is substantially increased traffic in Taco Bell's today- they will easily make more money than they do on any other non-free taco day. Kudos to the great minds south of the border.


The only way Taco Bell would lose money is if everyone took Redsox player Royce Clayton's advice and "go into every Taco Bell in the world and say 'I aint got my taco.'" Enjoy the video goodness